Wednesday, May 2, 2012
Geico Jumps into the Racism Pool
Look, I'm not the kind of person who screams "Racism" every five minutes, or walks around with a massive chip on his shoulder and blood in his eye, waiting to take offense at everything and anything, just looking for a excuse to feel slighted so I can spout off at some imagined insult.
But every once in a while, Racism just reaches out and slaps me across the face. In more than 700 posts in the past three years, I've commented on it maybe four or five times. It always draws a crowd to this site, and stirs an argument- my post on State Farm's "Perfect Girlfriend/Perfect Boyfriend" commercial has drawn more than 8500 hits and 37 responses to date. I'm not trying to stir anything up here, but damn it, I have to call them the way I see them.
There are several of these stupid Geico "taste test" ads out there nowadays. In one, a pregnant woman happily consumes an unknown, unidentified liquid handed to her by an anonymous dullard in the middle of a mall (this one really astounds me- would a pregnant woman really do this? Without even asking the ingredients of the strange liquid? Really?)
But this particular episode in Geico's latest ad campaign really annoys me. Someone please explain to me why the black guy is transformed from a perfectly articulate, sensible-sounding consumer into a dribbling idiot incapable of expressing his distaste for the "Brand X insurance" by using a vocabulary he demonstrated moments before drinking whatever mystery liquid he was offered. Someone tell me that while the willing dupes in every other ad maintained the power of speech after being told that Geico was the better bargain, this guy can only manage to coo some stupid, juvenile noise- what the hell is this, anyway?
I'll tell you what it is. It's Fail on an Epic scale. The black guy can't speak after drinking the "wrong insurance" because it's "funny" to see "those" people acting like clowns for our entertainment. If this commercial went on another minute, I think we might see this guy break into a tap dance. Maybe juggle. Because "they" are so silly AND musical, you know.
Come on, Geico. I didn't think it was possible for you to sink lower than Cavemen, stupid talking lizards, or stacks of bills with eyes glued to them. Actually, I didn't imagine you'd even try. But you manage to pull it off with this commercial, which just makes me cringe and lunge for the remote whenever it comes on.