Tuesday, May 15, 2012
Just another day for Stepford Mom
Here's another "women exist to pop out kids, raise those kids, keep the house clean, and put dinner on the table for hubby" commercials we are subjected to pretty much every day of the year. The frequency just seems to intensify around Mother's Day. That's the day set aside to give Hubby an opportunity to thank Mommy for providing thousands of dollars in sex, child care and catering services by handing her a trinket and hoping she keeps on doing what she's doing- trading in any chance of a life of her own for the white picket fence, the big house and Hubby's last name.
The extra conceit in the "SuperMom" meme is that doing all this stuff in our mad world of traffic backups, supermarkets and SUVs requires some kind of extraordinary talent women should be lauded for demonstrating on a day to day basis. Yeah, sure- you ladies are all modern Joan D'Arcs, martyred in the service of your husband and your kids. You could be doing So Much More if you had taken another path, and we should be grateful you made the "sacrifice." "We" being your husband and your kids, of course. Because the rest of us- well, frankly, we just want you to stop digging for coupons and letting your idiot spawn f--k around with the scanner at the grocery store.
Oh, and it would be nice if you could squeeze that monstrosity on wheels which you "need" now that you've "sacrificed" and successfully incubated a few offspring into ONE parking space instead of straddling two or three. Only if it's not too inconvenient, of course- I don't want to get in the way of your Superhero-level agenda.
Every time I see one of these grinning idiots I just have to shake my head and wonder what the attraction is. The guy found out what her price was, and paid it. The girl sold herself cheap. The kids came along for the ride. The package included a minivan, a lot of diapers, a vacation here and there, and a few baubles that say "thanks for playing."
What I don't get is this: Who are these ads supposed to appeal to? Pea-brained girls who are afraid of the Big Bad World and want nothing more than the shelter of a house provided by Somebody Else and to change their last names? Guys who want to know what Middle Class Conformity Complete With Perpetually Delighted Wife and 2.5 children is going for these days? Because it seems to me the tagline should simply be "Assimilate, Consume, Reproduce." Is that all there is?
Oh yeah, and "here's a piece of rock. That ought to shut you up until next holiday, SuperMommy."