Tuesday, May 22, 2012
What dad SHOULD have told you
Here's another car commercial which I guess is supposed to be a cute and cloying slice of life, but which leaves cold, cynical jerks like me inspired to type things which would NOT win kudos for the advertising team which was paid real money to write this dreck.
The cutesy is supposed to be delivered with the "clever" cutaways of Father and Son exhibiting the same nervous ticks and mannerisms as they drive their cars. They both scratch the backs of their necks. They both drink beverages as they drive. They both tap their fingers against the steering wheel. Wow, it's like they are mentally linked, like E.T. and that stupid Eliot kid. Except- who doesn't do all this stuff?
"My dad told me to get a Subaru. But I'm nothing like him." Hey, calm down, buddy. Advice from Dad doesn't normally mean that he's trying to treat you like a clone of himself. This isn't exactly like the father in Dead Poet's Society obsessively insisting that his son become a doctor until that son finally kills himself. Throttle down the angst, ok? Nobody thinks that you are like your dad, even though you end up basically doing what he said, and even choosing the same color (which is supposed to be the visual punchline, but isn't.)
At the ad's conclusion we learn that, indeed, this guy is nothing like his father. His father, after all, managed to purchase a substantial house in the suburbs with a huge driveway. The son? He still lives with his Dad. Nope, they aren't alike at all.
Maybe Dad's advice to Son should have been "learn the bus and train schedules until you've earned enough money to buy a car AND pay rent in your own damned apartment." That's what I would have told him. But like I said at the beginning, I'm just a cold and cynical jerk, after all.