Thursday, May 24, 2012
Kit Kat: So little content, so much Hate
The ad agency hired to peddle Kit Kats doesn't think that words are necessary to describe the product. And I find myself at a loss for words to describe how much I loathe these disgusting dollops of minimalism.
I think I'll just have to be satisfied with explaining how very, very much I'd like to see the people responsible for this noisy pile of Stupid coated with low-grade milk chocolate and buried up to their necks next to a nest of fire ants. It's not so much that I hate the exaggerated ripping and snapping and crunching, not to mention the repulsive "MMMM" sounds. What really bugs the hell out of me is that you just KNOW the people who "wrote" this swill think that they are Awesomely Clever and Immensely Proud of the final "product."
How do you know this? Well, maybe it's because this is somewhere around the 40th version of the same commercial. The only thing that changes is the setting and the faces of the people involved in this crime against the viewing public.
Oh, and I'd also like to ad that as Incredibly, Massively, Bag of Rocks Dumb this all is, it would at least be bearable if it wasn't showing up on my television during Every. Single. Commercial Break. But it is. Which means that the background noise I have on while I'm typing away at exams and papers in my den is forever being interrupted with Rip, Snap, Crunch and MMM MMM MMM. As it is, I once again find myself really, really wanting to hurt someone. Loudly.