Wednesday, August 21, 2013

Add "Camping" to the list of things McDonalds has no idea how to portray in its ads

This commercial is entitled "camp," but when I see it I don't find myself thinking "camp." More like "trailer park."

Because after all, it's kind of hard for me to imagine that not only did these people decide to go "camping" in the middle of a gravel pit using ugly 1960s-era campers (the most god-awful uncomfortable things ever invented, believe me) but that they think that a quick trip to the McDonalds drive-thru to stock up on dollar menu items somehow goes along with "camping."

On the other hand, sending someone from the trailer park to grab a bag of warm grease after scrounging up a few bucks works very well with me.  If I ignore the "camp" title, this commercial is perfectly logical.  I'll even excuse the lack of screaming, half-naked children and the fact that everyone in this ad seems to have plenty of teeth.

Even ignoring the "camp" title, I still want to sock every single person featured here right in the mouth.  I don't know why- maybe it's the stupid slow-motion bit.  Or the fact that they are all gaping at each other like they've never seen other human life forms before this moment.  Or that this group is so obviously balanced in terms of race and sexuality but (as usual) not age. Or maybe subconsciously I really can't ignore that McDonalds wants us to think these people are camping.  There's just no figuring some things, I guess.

1 comment:

  1. Am I a food bigot to decide to hate a food based purely on the fact that it's from McDonald's? Because, coming from, say, Red Robin, "Grilled Onion Cheddar Burger" sounds really good.

    Secondly, when the guy bites into his burger, why does he wrap his whole face around it? And why are we treated to a slo-mo shot of the aforementioned action.