Thursday, October 29, 2015
More of GE's Condescending Crap
Quick Quiz: What is the most repulsive aspect to this latest chapter in the "GE: We Hire Geeks And Are Not Particularly Proud Of It" ad campaign?
A. The grizzled coal miner just-back-from-beers-at-the-Union-Hall sitting on the couch waxing poetic about grampa and his Beloved Hammer (because who doesn't treasure the blunt instrument one uses to perform an unskilled labor job until crippled by a hernia or a cave-in?) He's pretty awful if only for the reason that he seems to be dissapointed that his greasy geek son is achieving what I thought was the American Dream- to have your kids do better than you do.
B. The greasy, overly styled Eurotrash creep son who has to look as if he'd shatter if he tripped and fell on the sidewalk and who, like his compatriots in the other GE commercials, acts as if he's completely incapable of explaining to us non-engineer lessers exactly what he's going to be doing and why it's so much more productive and Better than what grampa did with that hammer?
Hint: There's no Wrong Answer.