Monday, October 9, 2017

Ok now THIS is a funny ad, though I don't think that's what the makers of Jardiance intended...

So the guy in this ad is walking around town carrying a tablet and accompanied by a cameraman and an intern hauling around his pretentious director's chair, randomly asking people on the street if they have diabetes?  And if they say yes, asking them if they know that diabetes increases their chances of a "cardiovascular event?"  And if they say no, whipping out that tablet and showing them "evidence" in the form of a cheap powerpoint one of my ninth graders could have created in five minutes?   Really?

If any of this was even remotely sincere, how long did this guy have to wander around town before he finally found someone who answered "yes" to the question about having diabetes and "no" to the question about cardiovascular issues AND agreed to take part in a conversation about Jardiance which would appear in a national television commercial?  Did he just walk up to people who looked middle-aged and overweight, figuring "hey, they look like their are at least candidates for diabetes, and they also look like they have really lousy doctors who didn't explain all the risks involved to them?"

And I seriously can't get over that director's chair.  When does this guy use it?  It's only him and his cameraman- who is he directing?  Does he just use it to take breaks from annoying (and then frightening) total strangers on the street about their potentially fatal health issues Better Get Your Doctor To Put You On Yet Another Drug Right Now?  What the hell?

1 comment:

  1. Ok Lieutenant Columbo, you can sweat the details but the first part of the video is incredibly well edited and paced, remarkably so.