Monday, December 7, 2020

Blinkist: Orwell would be so proud


If you're in a hurry, please just scroll down to the asterisk for the Blinkist version.

This woman brags that she reads "one hundred books a month" with Blinkist.  She can do this despite having a full-time job and all kinds of other things in her life.  She's super-proud that with Blinkist, she can read a hundred books a month.

So what exactly IS this amazing Blinkist thing? Well, I've been hearing radio ads for Blinkist involving a guy telling a girl all about the stars, and having the girl ask a perfectly human question that goes kind of like "gee, where'd you pick up all that learning?  Are you a magician or something?"  He responds with a commercial for Blinkist, a service which takes books and cuts out all the boring stuff like background and nuance and development (I know, you're nodding off already) and gets to whatever the program thinks the "most important points" are.  

Wait a minute- what if you think that other parts of the books are more important and/or interesting?  Well, who cares?  You want to enjoy reading, or do you want to get it over with?  You want to appreciate a book, or do you want to brag about how many you read?  I mean, seriously.  What's important here?

Well, the woman in that radio ad- and this YouTube ad- are super-impressed with the focus on quantity  over quality.  Especially since there are Netflix shows to binge-watch and other things that take up so many hours who has time to read, really?  Come to think of it, I bet there are Netflix documentaries about stars.  I can just watch one of those.  And so can this girl with dead, vacant eyes who is so proud to be living a Life By Cliff Notes. 

*Reading doubleplus ungood, Blinkist plusgood buy.

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