Saturday, December 26, 2020

Bud Light's Cardboard Idiot, and the mouth-breathers who love him


This commercial, which runs for two minutes which feel like at least six, is the perfect example of a cute idea translating perfectly into a twenty or thirty second ad but instead dragged out and beaten until every ounce of charm has been drained.  Seriously, it's one joke- the doofus with the idiot look on his face and zero taste in beer is a cardboard cutout because Illness That Shall Not Be Mentioned.  The cardboard cutout gets up and-moves around, for some reason.  The expression on the cutout never changes, of course, so the guy is doomed to be recalled looking like a clueless doof in search for crappy low-calorie beer. 

And then the cutout leaves the stadium, goes down the street, gets on a bus (I guess, I seem to remember that, not watching it again) and does all this other stuff while I guess (judging from the YouTube Comments) half of America just loses control of its bowels with mirth or at the very least rushes to the internet to express admiration and appreciation for this Amazing Ad Should Have Debuted During the Super Bowl It's So Awesome. 

In the end, the cutout shows up at the actual guy's house for Reasons.  I don't know why and I don't want to think about it anymore, except that at this point I really wish the commercial had turned into a take-off on Us and the cardboard cutout had just brutally murdered the actual guy and taken his place.   Now that would have been worthy of an appreciative comment.  This meandering, padded two minutes of pointless crap?  Not so much. 

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