Friday, September 2, 2011
Dodge's next vehicle should just be called the "Attitude"
Anyone else sick of the same smug, self-satisfied authoritative voice giving us yet another twenty second version of "what the hell is wrong with you why don't you own one of these things already, you must be a clueless retard" while showing us a vehicle that Dammit As Long As Gasoline is Hovering at Just Under Four Bucks a Gallon we don't want?
Anyone else remember how cars didn't come with voice-operated GPS, seat warmers, OnStar, Hands-Free Cellphone service, Satellite Radio, and a thousand other things that needed tinkering with while we are just trying to get from Point A to Point B?
Anyone else thinking what I'm thinking every time I see this stupid little nub of an ad- that if you DON'T have someone riding Shotgun in your Dodge Whatever, you are going to be spending a LOT of time and energy doing things that don't involve keeping your eyes on the freaking road?
And getting back to my original point- anyone else sick of having Dodge all but say out loud that if you don't already have one of these things sitting in the driveway of your suburban paradise, you must be already dead, or just too f--ing stupid to take the hint embedded in Every. Single. One. of Dodge's "These vehicles are so awesome we really don't understand why we even have to advertise them, except that the American consumer is pretty damned clueless" spots.
Here's a tip, Dodge: Kill the attitude. Your cars and trucks aren't so very hot, and a lot of us simply don't need all those stupid extras, and sure as hell don't want to pay for them. And while you're at it, kill the spokesman, too, ok? Because the confident, bored monotone just isn't working.