Wednesday, December 7, 2011
What's really sick is, this has probably already happened in real life
These people are cooing and giggling over a live video of a baby which appears on a laptop screen. They are passing around that laptop as if it's a real baby. This is supposed to be cute and funny on some level. Instead it leaves us wanting all of them to put that damned thing down and just look at the screen as a group- so we can slap them upside the head, hard, without damaging the computer.
The Designated Flummoxed Male in this ad is just standing there with a clueless, confused look on his face- and for a moment, we can engage in the fantasy that he's the only person with two brain cells to rub together here, and has no interest in playing this stupid Pass the Laptop Game. For a moment, we can pretend that look on his face means "what the hell are you idiots doing?" or "Oh my God I am related to you scary morons?" Ah, but only for a moment- then we realize that he's just Being A Guy, and part of Being A Guy means Being Afraid Of Holding A Baby. Because why would a guy want to hold a baby, or have any idea how to? What do guys have to do with the creation of babies, right?
Anyway, this stupid, mercifully short little nub of an ad just makes me angry at Windows, because it joins so many other commercials in suggesting that technology doesn't really enhance our lives; it just makes us act like really, really pathetic morons. Except for the Guy- it can't change him, because he is a pathetic moron already. Because he is a Guy. See, technology doesn't have the power to change EVERYTHING.