Saturday, June 9, 2012
If all Mormon girls are as cute as this Mom, maybe I should look into converting
There are a dozen or more of these Mormons Are Really Cool Just Like You Think People who share Your Religion Are ads out there, most of them conveniently located on a YouTube channel nobody ever looks at, but some of which actually make their way on to regular television to compete with My Life Is My Phone commercials. I can't help but think that their sudden appearance just might have something to do with a certain right-of-center political personality aiming for the White House this autumn.
No, not the President. The other right-of-center guy- the one who is a Republican. Wait, that doesn't work either....I mean, the white guy.
All of these commercials have the same theme- a Daddy and his Child are having an awesome time together playing some game which requires use of the imagination and not an X-Box and also requires that they be in the same room at the same time- so far, so good. They are sword fighting or fighting space aliens or exploring new worlds or whatever. Ultimately they are interrupted by Mom, who wants to let them know that dinner is ready, or that they risk waking up the baby- but unlike in pretty much every other commercial for stuff that has nothing to do with being a Mormon, Mom is not upset or irritated at their play (for one thing, she's too busy feeding the baby or cooking the food, which is all mommies are supposed to be doing when they aren't producing the next generation.)
I think that the message here is supposed to be "Mormons are Normal." Except if it is, these ads are all total fails. Hey, Church of Jesus Christ of Latter Day Saints- if you want to present Mormons as being Just Like The Rest of Us, here's what you do:
Show dad doing something really stupid while ignoring his kids which are, after all, Mommy's responsibility.
Show kids talking and texting and watching videos on tiny screens. While rolling their eyes at their parents (that is, when they deign to acknowledge their existence at all.)
Show Mommy- well, actually, you've got Mommy down pretty good here. Maybe tone down the Delighted to be a Mommy Look just a bit. Have her sneer something hurtful at Daddy. That would be a bit more realistic. Otherwise, you are doing fine.
And good luck with the whole Romney thing, too. Because my opinion of Political Parties matches up with my opinion of Organized Religions- they serve as security blankets for some, a way to break people into tribes and give them a reason to hate each other for others. The parties are just a little younger than most, that's all.