Saturday, June 30, 2012

And you thought those Volt Owners were full of themselves

Look, I am very careful about what I eat.  I'm a nut for whole grains, don't touch alcohol or cigarettes, and eat very, very little meat.  I get a lot of mileage out of snarking on Golden Corral, Denny's, KFC and the other purveyors of low cost, but essentially poisonous, crap.   So I'm not going to go after the product itself here, though frankly I've never eaten a Kashi product that didn't taste like a handful of Rice Krispies, twigs and nuts held together by honey.

But I can't give this commercial a pass.  Seriously, the Pretension meter broke ten seconds in (around the time where Whistful Obvious Pregnant Woman starts staring thoughtfully out the window.)  Sorry, but the Kashi Will Save The World imagery is just a little over the top, don't you think?

I mean, I think it's great to encourage the Fattest People on Earth to eat sensibly- and to consume more unprocessed foods and less warm, meat-and-white-flour crud- but could the good folks at Kashi PLEASE get the hell over themselves already?  This is a commercial for a line of products pitched primarily to yuppies who want to show well for their neighbors- never mind that most kids would undoubtedly prefer real fruits, veggies and whole grains to the bizarre combinations the mad scientists at Kashi manage to come up with.  So please don't try to sell me on the idea that you are simultaneously re-inventing the wheel and saving the planet, ok?


  1. The odd thing is that whenever I read this entry, 'our' Kashi ad comes on. It has a little gidget damned near bursting with glee because the company uses real strawberries, almonds, cane sugar and dried twigs in the process of making its Fibre-One buster.

  2. I like the ads where the natives are falling all over themselves in delight that the White Woman is satisfied with the quality of the coca beans. Yay White Woman, our village can eat this week because Americans will pay us five cents an hour to pick their coca beans!

  3. Cacao beans, not coca. (Coca is a different plant, from which we get not chocolate, but cocaine.)