Monday, September 10, 2012
Today's Big Thing, Tomorrow's Lame, Out-of-Date Junk. Get used to it.
Once upon a time, cell phone commercials were aimed at people who did not already own cell phones- people like me, who were clinging to land lines like security blankets, and simply would not assimilate into the world of walking and talking and texting and talking and texting.
Those days are long, long gone. For many years now, cell phone commercials have been aimed at people who ALREADY own cell phones, and are designed to convince these people that the phone they were told (by television commercials) was absolutely State of the Art and Uber-Awesome six months ago is now a retro, lame piece of crap that causes you to show badly to your friends and leaves you out of the "fun" that can be yours if only you Upgrade.
It's All About The Upgrade now. By the time you get your new phone out of the box, there's another, slightly better model being put on display in the store you just left which renders yours Ok for Now but Just Slightly Behind the Curve. This kind of thing- buying expensive technology which stays fresh only slightly longer than that quart of milk in the fridge- used to annoy people. It wasn't all that long ago that a rather large population of idiots threw a hissy fit when Apple dropped the price of one of it's phones five minutes after that rather large population of idiots had handed the company their paychecks to Get It First. I doubt that would happen today- more and more people seem to accept constant "Upgrades" as par for the course, even though it means that they are ALWAYS one step behind---well, somebody.
Of course, the makers of these things has the answer for you- just keep trading in your "old" phone for the Latest Thing. Constantly. Sure, it means Upgrade charges (that's the idea.) Sure, it's just another spin on the hamster wheel called Keeping Up With The Herd. Sure, it means landfills stuffed with "old" phones, seeping mercury into the aquifer. But check out the slightly faster downloads, the slightly clearer screen, and the latest bell or whistle (they seem to be added One Upgrade at a Time. They are on to their public- no more "big" changes, just tiny, subtle tweaks- more than enough, they've figured out.)
Or, just stick with your "old" phone- and be mocked by your Way Cooler Soon To Be Ex Friends. Your choice. Loser.
Last week, my little Nokia died. I replaced it with something called an LG Expression. I imagine that if I did a little research, I'd find that my new acquisition was the "It" phone for two weeks in February, 2011. I'm not what Samsung or AT&T or Apple would call a Model Customer- but I'm getting there, right?
(Oh, and to this commercial- where is this woman hiding during the wedding and reception, where she's missing all this stuff? Could she let me in on her trick, because whenever I have to attend one of these affairs, I'm always trying to find a place to hide until the whole horrible ordeal is over.
-Not to mention- is this what happens at receptions these days? People take pictures nonstop and then look at them on their phones?
Oh, and-- "I get all my friends' pics as soon as they take them?" This is something I should want? Really?)