Sunday, June 29, 2014

Budweiser loves our vets like a rat loves a bag of popcorn

1.  Why does this one soldier get the red carpet treatment from Budweiser?  Could it be because he's got an appropriately pretty girlfriend/wife?  Why do I doubt he would have been honored like this if he had been single and without silver-haired parents, with only a nondescript brother or cousin to meet him at the airport?

Could it be because he hails from an appropriately Norman Rockwell-ish Real American Home Town with hay fields and pollen flying about and dirt roads and fences and a small population where Everyone Knows Everyone ElseTM and Attends The Same ChurchTM?

Could it be because he's coming home without any noticeable scars, no missing limbs, and with a big contented "hey I was just doing my job and now I'm back and I'm exactly the same guy I was BEFORE I spent a great deal of time in a war zone seeing things that no normal human being can see without being deeply impacted by the experience?

Could it be because he's white?

Could it be because he's white?

Could it be because he's WHITE?

Unless Budweiser plans to do this for EVERY veteran, this cloying bullshit isn't patriotic or even generous.  It's just manipulative and gross.

2.  I've never known a soldier who would even WANT a reaction like this.  Every soldier I've ever known would be mortified by the attention, not to mention really, really pissed off at being blatantly exploited by a fucking beer company.

3.  Once Budweiser is done using this vet and his home town, are they going to hang around to help him get a job and become acclimated with civilian life?  Or will summer (Beer Season) be over along with their interest in this guy?  Gee, why do I find that not a difficult question to answer?

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