Thursday, June 26, 2014
Yeah, Right, Apple. This is what becomes of your technology. Sure it is.
Look, if people really use this stupid toy to encourage them to stop being disgusting, lazy couch potatoes and actually get off their overfed asses and do things, great. More power to them. I don't need to have every bit of exercise I partake in to be monitored and graphed and compared and listed and stored but if that's what it takes, fine. (Full disclosure- I DO wear a Garmin and I DO keep track of my day hikes, and it DOES encourage me to push on a little longer, walk a little faster, etc. So I totally get it.)
But don't tell me that more than one-tenth of one percent of people who own these things actually use them in this way. Don't tell me that when 99.9 percent of your other commercials show people slouched in chairs watching, texting and gabbing away while burning fewer calories than most coma patients. Don't EVEN try. Because I KNOW iPhone users, and NONE of them are using their phones to do anything more strenouos than finding the nearest McDonalds. Sorry.
Oh, and "Chicken Fat?" Really? Hey Apple, want to make a contribution toward winning the war against obesity? Stop making it possible to run our lives by scrolling a finger along a screen. That would be a good start. Not this BS.
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Do we know eachother?
I admit I have a hangup about physical fitness, but it's not about being fat or not being fat. It's about being unhealthy or healthy. I think people are way too sedintary, and I think a lot of commercials are for products which encourage people to sit around and basically do nothing- or for food which is food only in theory and which is really, really bad for you. Not going to apologize for that.
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"Fit" and "healthy" ARE synonymous. "Thin" and "healthy" are not.Delete
I don't know what your issue really is that caused my post to inspire such rage, but ALL I said in it is that too many people spend too much time doing next to nothing on electronic devices and not enough moving their butts around. What the hell your brother has to do with it is beyond me. I think maybe you need to take that chip off your shoulder already and find another blog to comment at. Once again, I'm not going to apologize because I exercise and I think eating right and exercising is superior to lying around and eating crap. I'm not going to apologize for being healthy or feel guilty about it, either. Sorry. Now, go get over yourself.
I'm a big fan of your site and your opinions about stupid commercials, but I'm gonna have to disagree with you about this one. I think this commercial is well produced and does a good job of showcasing the capabilities of the product while also encouraging people to go out and exercise. I don't think Apply is trying to imply that everyone who has an iPhone works out this much, although I and a few coworkers do use these features. At the very least it's a nice change of pace from the usual ads where a guy is staring at his phone constantly.ReplyDelete
I agree, if it gets people moving I'm all for it.Delete
I do think that the part showing soccer ball angles and instant analysis of ballet steps is kind of anal and obsessive-- jeeesh, how did anyone get good at anything before the iPhone?