Saturday, July 2, 2016
Four more dollops of joy from Reddi Wip
Commercial No. 1- Never mind the weird casting (is this guy the woman's husband, or father, or what? They don't even look like they really even know eachother, let alone should be sitting at a table together) or setup (is this breakfast- he looks like he just woke up, she looks like she's taking a break from the office.) Let's just jump to the fact that the guy here seems to be adding Reddi Wip to everything simply because it's there and he enjoys squirting it. Where the hell does he get off adding it to the woman's fruit bowl- the can was just sitting there. Isn't it safe to assume that it was perfectly visible to the woman and if she had wanted some on her fruit, she would have added it herself? And what's the deal with her reaction- she looks annoyed, and resigned, and satisfied all at the same time. What the hell? Enough is NOT said here- and I don't think I've ever made that comment about any other commercial.
Commercial No. 2- Why is the dad here sneaking downstairs? Is he afraid that Mommy will catch him "stealing" a cookie from Santa, or what? There's something really weird about a scene featuring Dad sneaking around in his own house. And why was there a can of Reddi Wip just sitting out there- isn't this stuff supposed to be refrigerated? Was it left out just in case Santa wanted to add it to his cookies and cocoa? So the adult in this ad actually believes in Santa?
And wouldn't it have been a much better response to "what are you doing" for Dad to say "I'm eating a cookie that I bought and which is in my own house, go back to bed" instead of stupidly slathering his face with Reddi Wip? Why does Dad owe an explanation to this kid (who is too old to believe in Santa, but gotta blame this on Dad) at all? GO BACK TO BED.
Commercial No. 3- why are the two males in this house acting like starving dogs who haven't been fed in days? And does food deprivation really make one's sense of hearing so acute that the slight gas-release sound made by a Reddi Wip can be detected on the other side of closed doors? Please.
Commercial No. 4- this idiot kid's eye-rolling about being at the kid's table must have made him an absolute delight to his fellow kids. I'm sure they were so happy when he came back because he found out that only kids were getting Reddi Wip on their pie.....but why was this the case? We've already seen that adults like Reddi Wip at least as much as kids to. The message of this ad- "being an adult is overrated"- clearly suggests that Reddi Wip is something we are expected to outgrow. It's not for grown-ups. But that message contradicts what we saw in the other ads.
I know, I know. I think about this stuff way too much.