Sunday, September 8, 2019
This Coors commercial is NOT a parody!
Sitting down on the couch with your roomate, still in your bathrobe....and taking a beer out of a pocket of that bathrobe (which is where you always keep spare beers, in case you need one on your way back from the toilet in the middle of the night, perhaps?) and handing it to your friend before setting down on the couch for the 4-hour College Football Gameday show to start.....because fried eggs without beer is like waffles without vodka. Just doesn't work!
Not only is all this perfectly fine, perfectly normal....but as far as Coors is concerned, it's a great opportunity to grab that important niche market of weekend alcoholics and get their brand nailed down as "the official beer of Saturday Mornings."
I wish....I seriously wish this commercial came with a disclaimer, or at least a laughtrack, to let us know Coors isn't serious about this. But it doesn't, and they are. Coors is the Official Beer of the Early-Morning Hangover, the Official Beer of the 48-hour Drunk, the Official Beer of the Two-Day Stupor on your Couch...let's just cut to the chase, shall we? Coors is the Official Beer of the High-Functioning Alcoholic. And proud of it.
Seriously, Coors-- can you guys just go back to funnelling money to Right-Wing Republican candidates for high office, anti-abortion initiatives, and Think Tanks with the openly-stated goal of banning gay marriage? You know, like back in the good old days when of course you wanted more alcoholics but weren't willing to blatantly celebrate them in your tv commercials? Because this....this is really too much.
(BTW, I almost never post comments on two commercials in the same day, but I have this sneaking suspicion that Coors is going to experience a backlash from this one and it will vanish from tv and YouTube in a short time, so I have to comment before it enters the realm of "did I really see that?" myth.)