Sunday, July 8, 2012
Miller Lite: I'm still waiting for the "Only Kidding"
I can't be the only person out there who thought that this was a parody ad when first viewed.
Once I realized that Oh My God, Miller Lite has actually stooped to adding an area at the top of the can which can be punched with any sharp object to encourage the more rapid drinking of beer, I tried to focus on what people were using to do the punching. Did each case come with an official Miller Lite-Approved Sharp Object, Keep out of the Reach of Children? Nope- these people are using car keys, can openers, oily screwdrivers, rocks, drumsticks, sarcasm- anything sharp- to get that stupid hole punched in so that they can consume their beers and move on to, well, more beer.
I don't actually see all these objects in the ad, but I get the idea, and I can imagine that each and every one of them has already been used to access the flow enhancement properties of Miller Lite. And considering the quality of people who drink this crap, I expect that we'll soon be learning of injuries involving shards of broken glass, cat claws, pens, pencils (look for "is it safe for me to drink the beer if it's got lead floating in it somewheres?" posts at the Official Miller Lite Website soon) and ricocheting BBs. Naturally Miller Lite will be producing a line of Designer Hole Punchers (probably featuring the autograph of your "favorite" NASCAR driver) before the summer is up- that is, unless this idea goes the way of Crystal Pepsi and gets laughed off the stage before the leaves begin to fall.
Meanwhile-- hey, Miller Lite? You should warn people not to try to use their wit to create the holes. If they are taken in by this stupid ad, it's not anywhere near sharp enough.
"How you like me now?"* Same as before. This is Miller Lite. Same shit, different can. Earth to Miller: the problem isn't the can, it's the contents. I know that's harder to fix, but there it is.
*More than one classic YouTube poster has asked "what's this song?" I'm not kidding.