Friday, July 27, 2012
Classic American Express "We're just sayin', things happen" ad from the Good Old Days
Remember when Karl Malden was wrapping up his career by appearing as the Hovering Spectre of Vacations Gone Wrong? When if someone was getting his pocket picked, you could count on Malden suddenly appearing to express his disgust that someone would fail to take the simplest of steps to assure that their dream vacation wasn't completely trashed Seriously What is Wrong With You People?
These ads were supposed to tickle our That Could Happen To Me bone, and back when money came in paper form, I guess they worked pretty well. Now that money is mostly imaginary, experienced only as lines of digits on a screen or on plastic cards which can be replaced instantly with one phone call, the idea of carrying around American Express Traveller's Checks seems kind of silly, like buying Life Insurance or Smoking or serving your kid Pizza Rolls- you know, stuff you did when you didn't know any better.
Well, Karl Malden isn't what he used to be (he's dead, for one thing) and neither are Traveler's Checks. If any of you have been on amazing, life-fulfilling vacations to other continents and would like to share your Traveler's Checks Saved Me stories, I invite you to call a friend but please, don't bug me with them. For the next week I'll be at fabulous Hampton Beach New Hampshire for the annual family getaway- if I lose my wallet, I think I'll manage to have a great time and get back to Vermont alive without the help of American Express or anyone else, thank you very much. I'll be spending most of my time taking long walks and playing in the surf. Because I am who I am, I'll also be mentally cursing out all the "parents" who would rather sit and smoke than play with their offspring, and wishing that more of the clueless teenagers squinting at their cell phones would accidentally drop them into the water, because that would really be awesome.
And because I am who I am, I won't be bringing my laptop or checking my mail while at the beach. So no new updates until next Saturday. Have a great week everybody!