Saturday, August 4, 2012
SelectQuote? Ask me why I care!
John is 42, married, mortgage. John has fulfilled America's very low, very unspectacular expectations of him. John is a square peg which has slid effortlessly into a square hole. Everything has worked out pretty much as planned for John, except maybe that his hair has gone away.
John has "three great kids." I actually wanted to use another SelectQuote commercial featuring another suburban white shmo with "three great kids" who spend pretty much the entire ad being delighted at their ability to throw colorful plastic hoops on to a target almost two whole feet away. (This game is fun not just for Mom and Dad and the 2-year old, but also for the kids' two older sisters. Great kids, it seems, don't require a whole lot of intellectual stimulation.) But that ad and those Great Kids are not available on YouTube, so I'll just use this one featuring John and his equally bland wife, Cassie.
(By the way, what makes the kids in all these ads "great," anyway? They look kind of clumsy and dull to me. And the ones here aren't even throwing colorful plastic hoops on to a target. Doesn't that mean they are less great than the kids in that other ad?)
John called SelectQuote, and found that he could set up a $500,000 windfall for his Great Kids and Depressingly Fertile Wife for only $24 a month. So if John, who is in Excellent Health, dies anyway, Cassie and the Great Kids will be secure in their suburban lifestyle, which apparently involves setting up colorful tents in the front yard (leading to dead grass eyesores and angry calls from the Neighborhood Association, but never mind) and smiling at delight at every uninteresting thing the Great Kids do (like throwing hoops on to a plastic target. Sometimes.) I can see why John would want to protect this.
Thing is, Fertile Cassie also called SelectQuote, and insured her own life. So when Cassie isn't popping out little copies of herself and John, she's working outside the home and making a salary large enough that Cassie feels compelled to make sure it is replaced if she dies?
The kicker is that John and Cassie Have Stuff- including a mortgage and Great Children, and they feel compelled to plan for their own deaths, but they don't want to go overboard on the whole cost thing, so they called some company which produces syrupy commercials about boring white people and their insurance issues in order to find another company willing to hand a chunk of dough over to the survivor if Something Happens to disrupt the whole suburban paradise deal. I get it. What I don't get is how SelectQuote has managed to make about thirty of these commercials featuring the most generic, non-ethnic looking, pasty, boring losers and their equally dull children and never once convince me that I should follow their lead and insure my life. Even though I am in my forties, and in Excellent Health.
Maybe it's the lack of a mortgage, a fertile wife and Great Children? Hey, I tried!