Sunday, August 5, 2012
Colonial Penn Life Insurance- because Cash is the best Pain Reliever
I half expected to see a clip from "Life of Brian" at the end of this ad- specifically, the part where Brian and the two criminals crucified with him start nodding their heads, kicking their legs, and singing "Always Look On the Bright Side of Life" as they hang from their crosses.
Seriously. Here's a woman who has just lost her mother. Mine turned 80 the other day, and is in good health, Thank God- but I imagine that the death of a parent is a pretty damned traumatic event. Yet she's apparently discovered a new phase of mourning- she's moved past denial and devastation, and moved on to Waiting For the Life Insurance Check.
She's interrupted by Standard Black Neighbor Character, who gives the Standard Sorry To Hear About Your Mom speech- but the main character sure doesn't look like she's suffering from anything, unless it's concern over the Financial Burden the rather Inconvenient death of her mother has caused her and her family, assuming she has one.
Yay, Colonial Penn has moved with lightning speed to get the insurance settlement into Trust Me She's Sad on the Inside Daughter. "This will really help" Relative of the Recently Deceased but Already Almost Forgotten Mom assures Neighbor- and the topic of their bland half-conversation turns to how affordable Colonial Penn's Life Insurance is. Anyone else think it's more than a little creepy how quickly Neighbor accepts the change of topic? In five seconds, we've gone from "sorry your mom is dead" to "is that life insurance expensive?"*
I guess I could blame AARP for ads like this- that organization which, btw, will simply not accept the fact that I'm still young and spry (inside joke and shout out to one of my readers- she'll get it) and wants me to read their stupid magazine- because AARP stopped serving seniors and started becoming the main whore for insurance and the pharmaceutical industries years ago- but at this point, I really don't care who is to blame. I just really hate this ad's trivialization of pain and loss. You suck, Colonial Penn Life. Not any more than other insurance company, but you suck.
"My mom's dead- but hey, here's a check."
*that really is some conversation these people carry on as the narrator explains the insurance further, isn't it? I mean, where the heck are they going? Is the daughter's mailbox in a different county from her house, or what?
And what's with the smiles and laughter? Why do I have the strong suspicion that Daughter is getting herself named chief beneficiary in Standard Black Neighbor's future Colonial Penn Insurance Policy?