Friday, August 31, 2012

As a Greek myself, I take special exception to Yoplait's newest puddle of Dumb

Even the children over at the YouTube What Is this Song I need this Song I love this Song what is this Song brigade recognize the witless idiocy of this particular ad for the impossibly overpriced milk product known as Yoplait.

These two women are sitting roughly eighteen inches apart.  The person eating the yogurt has the cup strategically turned toward the camera which, incidentally, means turned toward her friend sitting on the bench.  Which means that the yogurt-less friend can clearly see the label on the cup.  And yet...

These two alleged adults proceed to engage in a conversation you'd expect to hear from two five year olds.  It's one step up from "Dinosaur!"  "Ball!"  "Dinosaur!" "Ball!" or the average exchange of ideas from actors in a McDonald's commercial.   For the ad to work, we are asked by Wizards of Madison Avenue to believe that

A)  Idiot blond woman thinks "Yogurt" and "Greek" must absolutely be two different things, AND

B)  Idiot blond woman simply cannot fathom the possibility that Yoplait, a company which makes Yogurt, now makes Greek-style Yogurt, AND

C)  Idiot blond woman either can't read, or is so incredibly nearsighted that it's a wonder she managed to find her way to that bench.  Maybe she thinks she's talking to someone else, about something else?

Just a thought.  Which is exactly one more thought that went into making this ad.

1 comment:

  1. There's a fourth thought:

    d) Idiot Blond Woman makes the average consumer want to buy the competitor's product. Reason: no one wants to buy something that appeals to people that dumb.