Monday, August 20, 2012
Hey, Subaru: How many calories does shifting burn?
I know this Subaru ad is SUPPOSED to depict a supportive spouse/boyfriend doing everything he can to encourage wife/girlfriend to complete what I guess is supposed to be a grueling bike race. He's making cardboard signs, he's at every turn to bleat bumper sticker slogans at her, and he's got pizza at the finish line. Good for him.
But....I don't know why, but this whole thing comes off as forced, over the top and maybe even a little stalkerish. I have relatives who have participated in marathons and other long-distance athletic events. They certainly do appreciate the support of friends and family. But the guy in this ad looks as if he's afraid that this woman is going to forget about him as she rides her bicycle. He also acts as if he's the reason why she can make it to the end. Maybe she's the problem- I may be wrong, but for one moment at the finish line, I get a "oh there you are, I haven't seen or heard from you in several minutes, you got bored and went off and got a pizza you thoughtless jerk" vibe from her. Then she sees that he's scrawled out another bumper sticker on the inside of the box, so they are all good.
I wonder if the girl really appreciates all this pushing, all this "I am part of this too"-ism from her guy. I wonder if she appreciates the constant "you couldn't get through this without me" messages. Most of all, I wonder if she wishes her guy were one-tenth as interested in vigorous exercise as he is in playing Supportive Spouse/Boyfriend while he drives Soon-to-Be Fat ass around in a Subaru, stopping every once in a while to wave a sign and buy pizza.
Personally, I'd settle for a "good luck, I know you can do it" kiss at the beginning of the race, and a cheer, a hug, and a ride home at the end. And a partner who knew that the last thing I want to eat after miles of exhausting peddling and sweating is a spicy, cheap take-out pizza. But I suspect that the guy in this ad doesn't have Clue One what a biker needs to recuperate after a serious ride, and the final scene is All About that stupid, cloying-cute sign.