Tuesday, January 7, 2014

Nissan? What the HELL is the POINT?

So the passengers in this commercial are concerned about being late- I guess because they don't know the power of the Nissan Rogue.

The owner of this car proceeds to show off a variety of CGI effects, accompanied by repeated "Do Not Attempt," "You Can't Really Do This" and "Fantasy" disclaimers (and a truly stupid "I do this all the time and it never stops being awesome" head-wag from the driver) to arrive at a parking lot and quip "are we early?"

The punchline, meanwhile, is "Commute Your Way."

So the viewers are expected to keep these two ideas in our heads at the same time- you can chart your own course with the Nissan Rogue, but you can't actually do any of these things we show the Nissan Rogue doing with the Nissan Rogue.  In real life, these passengers would have been late- just like they would have been late if they were driving a Honda, a Volkswagen, or a Ford.  Because in real life, the Nissan Rogue can't jump highways and disobey the laws of gravity.

So....what were we just watching here- and why?

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