Tuesday, June 1, 2021

Nissan Rogue's "Runaway Bride" ad has disturbingly racist undertones

 


1.  I watched this several times without sound before finally turning up the volume and hearing the bride's "explanation" of what the hell was going on here.  It didn't help in the slightest.  Without sound, it appears to be the story of a victim of a sex-trafficking ring managing to sneak the keys to a conveniently parked Nissan Rogue and making a mad dash for freedom.

2.  The bride doesn't look the least bit frightened, despite the fact that she's being chased at high speeds by the groom.  She's too busy telling us how she made the right decision in jumping into the Nissan Rogue to make her escape, otherwise she might....um....

3.  What are we supposed to think will happen if the groom manages to "catch" (run off the road?) his intended?  Is he going to knock her unconscious with a clout to the jaw and carry her back to the ceremony over his shoulder?  Is he going to murder her for shaming him and disgracing his family?  This is so disturbing.  If it's much more innocent than it appears to me,* well, I guess I apologize, Nissan.  But still....

4.  Where is this wedding taking place?  It sure looks like an American wedding, what with the very Western dress, cars, etc.  So if she doesn't want to get married, why does she feel the need to make a run for it like this?  Why not be an actual adult and just tell the guy she doesn't want to marry him (and do it before the ceremony, so you don't leave him heartbroken/humiliated?

*this is one of those commercials where a little less diversity might have been a better choice.  I can't be the only viewer who is more than a little disturbed by a commercial featuring a white, blonde woman fleeing a marriage to a dark-skinned, Middle-Eastern looking man.  The optics are just awful here, Nissan. 

22 comments:

  1. She says in the beginning that it is not your typical run away bride scene but a Nissan car ad. And the actor playing the husband is not middle eastern per his bio.

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  2. You are on crack. I have seen this commercial numerous times and nowhere did I think it was racist. If anyone is the racist, it is you as all you are seeing is skin color...

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  3. Omg STFU. I'm sick of people making something that it's not. Jesus f-ing Christ!

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  4. WTF most ridiculous theory ever!

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  5. Seriously, it's just a commercial! Contrived perhaps, but they often are!

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  6. You are a fucking idiot this is the stupidest thing I have ever read in my life you fucking dumb-ass moved to the fucking bottom of a sewer

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  7. Take your meds and go to sleep, John.

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  8. To be honest, I really didn't notice the groom's ethnicity. Maybe you should think about that.

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  9. John, you're a moron. That is all.

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  10. This may be the stupidest review I have ever read in my life. Where the "racism" came from I couldn't guess. And, as for the "sex trafficking" bullshit --- I just won't dignify that with a comment, except to say that this guy has some serious issues!

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  11. Sounds to me like you're the one we should be waving the racist warning flags on, with your assumptions that the man is middle eastern and she is some victim of sex trafficking or forced marriage where he may harm her over his honor being tarnished in front of his family. What's your second theory? Is he a cartel member or an Italian mobster because he has dark hair and eyes?

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  12. I just want to know her name!!!
    Who is she.
    She's freaking gorgeous!!!

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  13. Can you idiots really not make it through even a simple commercial without throwing racism out there? Get a life!

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  14. Because he has dark hair he must be middle eastern? Could you BE more racist?

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  15. Because he has dark hair he must be middle eastern? Could you BE more racist?

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  16. Because he has dark hair he must be middle eastern? Could you BE more racist?

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  17. ONLY A RACIST WOULD BE DISTURBED BY THIS COMMERCIAL. THIS IS A TAKEOFF OF MOVIE RUNAWAY BRIDE. GIRL IS BEAUTIFUL BUT DON'T KNOW HER NAME. RELAX RACISTS AND ENJOY THE COMMERCIAL.

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  18. He's more Heathcliff than Middle Eastern.

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  19. Yeah...but who's the girl?

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