Sunday, January 2, 2011
When "cute" runs headlong into "stupid"
Simply put: Would you buy a new car from this guy?
The car salesman spends every moment with the customer- the intro, the test drive, the (unseen) negotiations, the sign-on-the-dotted-line- doing some juvenile, obsessive pen twirl with his right hand. Apparently it's just part of the job, because his co-worker is doing the same thing.
This kind of shit would bother the hell out of me- if this guy is so good at twirling pens, he's got way too much down time at the dealership. I'd think he was trying to distract me from paying attention to the quality of the car's handling and the other features. Or I'd think he didn't give a damn about making the sale and would rather practice his idiot hobby. At any rate, three minutes with this guy would have me walking out the door in disgust, or at least asking if any grown-ups were on duty that I could talk to.
Oh, and if I actually hung around for the test drive and negotiations, and was on the verge of signing the contract- "where's my pen? Who would take my pen?" would be my final, Should-Not-Be-Required cue to get up and walk out.
I'm convinced that the people who make Volkswagen ads have never been in a showroom and have no real idea of what goes into selling a car. After all, over the past year their sales pitches have involved a talking VW Bug, people slamming their fists into each other and barking "black one!", and now salesmen doing annoying tricks with pens. Seriously- who the hell approves this crap? Can you imagine what they REJECTED?
No, I would not buy a car from a salesman who treated me with the dismissive contempt that this clown shows to his customer. Another fail added to a long and growing list of poor ad campaign choices, Volkswagen. I will say this- you do keep me on my toes. I'm always curious to see what pathetically stupid angle you'll try next.