Sunday, March 6, 2011
The disgusting thing about this commercial is that for roughly 25 seconds, it seems to be a badly-needed and much-welcome farewell to conspicuous consumption-- that the idea of surrounding yourself with stupid, pointless luxuries designed only to impress people with your vast wealth is sooooo yesterday, thank goodness we have finally moved beyond it.
Just as we are letting go of our suspicion and (ok, only kidding- I never had the slightest doubt while watching this rubbish that I was about to get hit by a sledgehammer of Show Everyone You've Got Yours) are beginning to think that maybe this is a commercial with a fine message, the camera takes us outside. And we feel like we've been conned.
Because the REAL message of this nasty little pile of crud is that the days of HIDING your ability to go overboard with your spending are what is over- spending buckets of money on bells and whistles designed to impress people you don't know is alive and well. It's just gone mobile- no longer do you have to sit inside your palatial suburban estate worried that not enough people know you've managed to fill it with shiny clutter (I mean, you can only throw so many parties.) Now you can take your message of "get the fuck out of the way, and admire my utter disdain for budgeting, you plebes" on the road. Just be sure to consult your onboard GPS, change DVDs, and do all the other things made possible by your Superior Car and it's Money is Meant to be Spent owner constantly, because you never know who is trying to catch a glance at your Successmobile.
It used to be that evidence of overspending was mostly hidden behind brick walls and behind garden gates. Now it's portable, a moving billboard of excess to be marveled at by the Great Unwashed among us (you know, those of us who are just trying to pay our bills and put a little money aside here and there in the hopes of retiring someday.) Yes, this is MUCH better.