Saturday, February 18, 2012
IAMS wants us to think that animals are jerks, just like humans!
Can I take a few minutes to let you know how much I hate the "brilliant, cute" idea of giving animals human voices and attitudes? And I see it all the fricking time- animals attracted to cars, cell phones- you name it, ad agencies insist on pretending that the smaller mammals among us share our sick obsession with gadgets. And don't even get me started on the "male animals are attracted to female humans" bit- ugh.
These particular ads for IAMS pet foods seem designed to make us hate our pets. See, they aren't grateful and loving and sweet and humble- they are egotistical, pompous a-holes who are as wrapped up in themselves as we are.
Ever wish you knew what your pet was thinking? Well, IAMS wants you to know- your pet is thinking how wonderful it is, and how lucky you are to have the privilege of being in the same vicinity with it. Personally, if I could "hear" my pet talk like this, I think I'd feel a lot differently about it. And not better.
When is IAMS and other ad agencies going to give up on the idea that the "lower" animals are just like us, which means that they are arrogant, materialistic, and self-centered dicks? It's not funny or cute, and it never has been.