Saturday, November 15, 2014
Acura breaks it's own pretention record
The actual product being offered shows up at the 37-second mark of this 60-second ad. Which is actually not bad considering that T Mobile is currently producing ads which only incidentally show its product in the final three or four seconds of 60-second ads.
But even T Mobile can't manage this level of smothering self-importance. This is Apple-level over-the-top indulgence. Maybe the people who built this thing (it's a freaking CAR, for Chrissakes) are overwhelmed by their brilliance, but it's pretty damned obnoxious to expect us to be. I'd tell Acura to get the hell over itself ("Made for Mankind?" Then why aren't you giving these things away? Don't you really mean "Made for the One Percent?") but considering that we are only a few weeks away from the Season of Red Ribbons Around Cars Which Make Great Christmas Gifts If You Have Money Falling Out Of Your Ass, it's hardly worth it.