Saturday, April 13, 2013
Interesting strategy, Miller Lite
Miller's latest ad campaign seems to be based on the following theory: If you want to hook people into buying your brand of beer, find the must obnoxious, annoying and appallingly ugly human being ever to curse his mother's womb to appear in it.
Then hire a few monkeys who have an hour or so to spare and are capable of holding crayons to write a script which involves having this wretched bag of refuse make stupid faces and utter remarks that are very funny to an audience of senile box turtles.
Throw in a small dog, a few hot girls in bikinis, and a couple of twentysomething beer-swillers who can convincingly act befuddled at being in an ad which is awful even for a BEER commercial. DONE.
The YouTube losers tell me that the-- ahem, "star" of this junk is an Asian game show host, or something. No, I don't need clarification. I don't care. I just thought I'd throw that out there, because this post was looking like it was going to be a little thin. And because I wondered if I was supposed to know who this pustule was.
And now, I'm going to make a small admission: I have seen this ad maybe thirty times, but I have not listened to it even once. This possibly explains why I find it so very awful, but I really would rather not leave the mute button alone and see if the script comes close to justifying this putrid, vile assault on all that is Good and Decent in the world. I'll leave that to you guys. I'm pretty sure I'm missing absolutely nothing.