Sunday, April 14, 2013
Kmart- if this is the beginning of a series, please, just kill me now
And to the YouTubers who think that this is the Bestest Most Awesomest commercial ever:
I suppose that very recently, Kmart would have rejected this commercial because after all, only eight-year old boys raised in trailer parks in Kentucky would find this even remotely amusing, and they don't do a whole lot of shopping (but when they DO shop, they shop at stores ending in the letters "mart.") But in 2013, pretty much all ads are geared toward people with the mentality (using that term loosely) of fifth-graders who are raising themselves while Mommy and Daddy are off trying to hustle a few dollars out of our permanently-in-the-dumps economy. So while this is really pushing the envelope, it doesn't shock me like it might have a few years back.
Besides, have you seen Kmart's earnings reports lately? Times are tough, even for Big Box Full of Chinese Junk stores. I suppose that if this transparent bag of feces* attracts 1% more people than it repels, it's worth a shot. And Kmart doesn't have to worry about offending me- I wouldn't be caught dead in one of their glorified, oversized, overpriced Dollar Stores regardless of the ads they produce.
*It's been a lovely weekend, and I've spent most of it on urban hikes. I can't believe how many disgusting pet owners use transparent bags to pick up after their dogs. What the hell is the matter with you people?