Saturday, April 20, 2013
Geico takes a stab at cross-marketing
"Happier than the Pillsbury Dough Boy going to a Baking Convention."
That's the punchline. Seriously.
Well, don't I feel stupid now. I actually thought that "Happier than Paul Revere with a cellphone" might possibly be the bottom of the barrel for Geico and it's intensely stupid Jackassses With Banjos And Horrible Punchlines Which Dont Even Come Close to Providing a Payoff for the Extended Setup ad campaign. Man, do I deserve my audience an apology.
Because I didn't even take into account the possibility that Geico might start partnering with other companies in their commercials (is a Geico Lizard Loves Grands Biscuits spot on the horizon?) What's next- "Happier than a mentally ill squirrel headed off to see Iron Man III?" This Car Insurance/Bleached Dough Stuffed With Chemicals crap makes the Peanuts characters pitching MetLife look absolutely genius.
By the way, anyone else wonder why the Pillsbury Dough Boy would be happy to be going to a "baker's convention?" He's made of dough, for chrissakes. So he's excited at the prospect of dozens of tables loaded up with relatives subjected to 400 degree temperatures and laced with icing? What the hell?
Or am I just overthinking this stuff again?