Monday, January 7, 2013
An Iconic Tribute to America's Sucker Class
Sometimes my disgust over a commercial is mixed with a certain amount of admiration for the impressive level of chutzpah displayed by it's creators. This ad for a Not Gold, Not Old coin certainly reaches that Gotta Hand it To Them category.
I mean, the narrator spends several seconds showing us the beautiful, gleaming thing as it slowly rotates on our screens as he discusses an entirely DIFFERENT coin which existed in the last century and which is NOT being offered for sale in this advertisement. Then he makes his pitch- we are being offered a rare chance to own this TRIBUTE to history- a chance to buy a coin which LOOKS like the one which contained .9999 ("that's four nines!") gold. In other words, a practically worthless copy of a coin which was itself quite valuable.
Maybe I'm being cynical here. Maybe I'm selling the American viewing public short. But I can't help wonder how many people miss the subtlety and are on the phone ordering their Maximum of Five Not Gold Coins before the dazzling thing has faded off the screen. I wonder how many elderly, hard-of-hearing, even-harder-of-thinking suckers think that they are being offered an opportunity to buy antique, rare gold coins at ten dollars a pop. I wonder how many realize that there is NO demand for junk like this in coin shops or anywhere else, and what they are buying is a silly little trinket that might be worth more if it were filled with chocolate instead of the junk metals it contains.
Now, of course, I'm sure there are a few people out there who think that it's high time we saw the release of a Tribute to a coin- especially one that includes a cool-looking buffalo and that "iconic" Native American image. They should feel free to go for it. If they want a conversation piece with no actual value, nothing wrong with that. But I really don't think that they are the target audience here- I really think that these ads are aimed toward people who don't know what the terms "tribute" and "layered" and "clad" and "proof" mean. And who probably really can't afford to be buying pretty poker chips for ten dollars each. So while I can admire the boldness of the seller, I can't help but feel more that a little disgusted at him, too.