Thursday, February 14, 2013
This could make me swear off Hondas
I've been teaching Advanced Placement history for eighteen years, and let me start of by making it very clear that I am not a worshiper of the Founding Fathers. I don't think they walked on water, and I don't believe that we should attempt to decipher everything they did and said before making a decision on anything. As far as I'm concerned, they were just like us- extremely flawed human beings (Even more flawed than us, in that most of them owned slaves.)
This commercial doesn't show a healthy, "hey they were just people too" attitude toward the Founders. It basically presents them as insignificant little cartoon characters available to be mocked and caricatured- and used to sell cars, of course. There's nothing really new here- George Washington's image was used to sell cigars 130 years ago. I used to play with Lincoln Logs ( I still think that they are the best toy ever invented by anyone, ever.) Presidents have been selling mattresses for as long as I can remember. But there have to be some limits. At least, I used to think so. Then I saw this, and realized that there is no bottom to the barrel as far as advertisers are concerned.
At this moment, I'm ashamed that my last three cars have been Hondas, and that I had every intention of making my next one a Honda as well. Most of my family drives Hondas. They are good, reliable cars which are also inexpensive to operate. But darn it- I don't know if I can patronize the label after this. I think I'll spend the next several months watching Toyota ads to see if they come anywhere close to this level of Insulting.
But, Volkswagen? Forget it. You are still much worse.