Saturday, October 13, 2012
Oh yeah- this is really healthy, Hyundai
This just in: Hatred of families isn't just for cell phone commercials anymore!
Seems that Hyundai has joined the Hi-LARIOUS fun of Mom v. Dad advertisements. In their inaugural effort, it's clear right off the bat that Mom and Dad are divorced parents with joint custody of their kids and a world of pent-up resentment toward each other which is manifested in a determination to be Number One with the kids, at all costs.
Dad desperately wants to be The Coolest Father Ever by encouraging his little boy to use the Black Diamond Trail while skiing (and more importantly, to see Daddy using it.) When Daddy has all his kids, he treats them to ice cream at some place which serves up two gallons of the stuff to each child. Because he's a tv dad, he can't take the kids camping without setting fire to the tent. And because Dad doesn't want to be hauled into court again, the constant mantra is Don't Tell Mom.
Meanwhile, Mom is running her own Favorite Parent Offensive, taking her kid paragliding (I don't know if that's really what happened here- is it conceivable that she found a jumping school willing to allow her kid to leap out of an airplane?) Being a TV Mom, we don't see her doing any more incredibly stupid things- maybe because her one effort is insanely irresponsible enough, but I think it's more likely that TV Moms are really never shown being completely clueless, all-thumbs morons like TV Dads routinely are (no way were we going to see Mom applying a fire extinguisher to a tent, I can promise you that.)
Anyway, this is all really nasty and stupid, with an underlying level of sadness permeating the whole awful mess. Let's say that Mom and Dad AREN'T divorced and at war for the affection of their children. Let's say they are married. So what we see here is that they are living double lives- when they are together, they are strangers who aren't aware that their partner is a fun-loving adventure seeker. When they are apart, they secretly indulge their Inner Child for the benefit of their actual children- but are so frightened that the spouse may disapprove, they insist that the kids keep the secret from the other parent. So they are married, they have kids- but they don't know each other. Like I said, this is pretty sad.
Here's something else that's sad: That Hyundai thinks this is funny. And here's something that's both sad and predictable: The Troglodyte knuckle-draggers over at YouTube think this is LOL AWESOME. Of course, they think pretty much everything is LOL AWESOME. Because they are children, too.